Presented by Lisa Kolb Co-Founder, Acorn Internet Services, Inc. https://Acorn-IS.com info@Acorn-IS.com This session is for new owners who may not completely have their arms around their digital marketing reach.  We will go into detail on the impact of an inn's intellectual property, review systems, pay-per-click, OTAs, Social Media, and Reservation, PMS, Channel Management and Revenue Management processes.  We will answer the following questions: What type of marketing should I be investing in? What is not worth spending money on? How do I know if I am getting an appropriate return on my marketing dollars invested?  This session is all about "Knowing what you don't know!"