Question: How Can You Connect With and Sell to the Lodging Professional Community?
Answer: Join ALP as a Allied Partner Member Today
Your business has the products and services lodging property owners/operators need to operate, manage, and market their properties successfully.
How do you reach hundreds of lodging properties with news and information about your products and services in an effective, yet economical way?
Become an Allied Partner Member of the Association of Lodging Professionals (ALP), and you'll be able to connect with property owners and operators in ways that make solid business sense.
We here at ALP value your commitment to the industry, and we are committed to providing value to you,
along with strengthening our business-to-business relationship, and your business-to-customer relationship.
***The Allied Partner/Vendor Small Business Membership is Sole Proprietor Businesses only
The Allied Partner / Vendor Directory pages are among the most visited pages on the website. These pages are public, that is, viewable by everyone. Using the Industry Resources tab, viewers will find your descriptive listing which includes links to your website and social media, contact information, and logo. Your future customers are not always going to search by business name, or scroll through every description. So, in addition to the alphabetical listing, your business is listed on the Allied Partner / Vendor Member Directory by Category. Send your listing information to: email@example.com
News You Can Use - ALP's bi-weekly email newsletter keeps members and non-member contacts updated on news, announcements, industry trends, and special offers. It's a must-read for all lodging property owner/operators and vendor businesses. (note: Members receive 'full access' to content by active links while non-member readers receive a limited number of active links to the content). Your company is featured in our "Vendor Spotlight/About Us". The "Spotlight" includes your company information, and a link to your Directory Listing. You let us know when you want your feature simply by sending us your paragraph! Additionally, your first company ad is complimentary and is visible to all recipients of the newsletter - you submit a camera-ready ad and let us know when you want it to appear.
InnOvations, the bi-monthly e-magazine, goes to all ALP members and contains industry news and research, current topics and trends, member news, association news, and the 'world of the lodging industry'. Readers will get to know you and your business via an expanded "Vendor Spotlight / About Us" article. And, you have the opportunity to submit educational articles with a byline and credit to be published in the magazine anytime. We welcome your expertise - that's why we offer the opportunity to further connect with and educate lodging professionals. If you choose, reasonably priced ads will remind lodging professionals of your products and services.
ALP broadcasts several webinars every month, typically on 'Webinar Wednesdays'. As a member, we invite you to present educational webinars to members. In addition to the live broadcast, these webinars are recorded and have very high view rates. A limited number of "Vendor Demo" webinars are available to familiarize members with your services. The webinar schedule is posted prominently on the members' section of the website and in every bi-weekly edition of News You Can Use. If you’ve never done a webinar—let us provide test runs and walk-throughs for you
DIRECT PROMOTION: OPT-IN LIST
On their profile, ALP members may indicate they want to receive information / updates / specials directly from ALP Allied Partners. To qualify to use this database, you must complete 2 years of ALP membership or complete 1 year + a MarketPlace booth, and a signed Vendor Code of Ethics and Opt-in List Use Agreement must be on file. Request more information or the documents from firstname.lastname@example.org
MEMBER TO MEMBER DISCOUNTS / SPECIALS
MEMBER TO MEMBER PROMOTIONS (DISCOUNTS/ SPECIALS) , is located in the section of the ALP website reserved for members. This is another venue to introduce your business to ALP members, and build loyalty. Submit your specials to email@example.com
We - and all lodging professionals - recognize that you are very knowledgeable in your niche of the lodging business. ALP's Member-to-Member Facebook closed group is a forum for asking questions, providing answers, sharing experiences ... and Allied Partners/Vendor Members are welcome to participate.
SHOW YOUR AFFILIATION
We'll provide a ALP Member Logo for you to use on marketing materials and on your website. You'll be identified as a supporter of the professional association representing the small, independent lodging industry...lodging professionals appreciate that!
ANNUAL LODGING PROFESSIONAL CONFERENCE & MARKETPLACE
We've all marked our calendars for February 5-9, 2022, for ALP's inaugural conference in Baltimore and encourage you to also! On February 5 & 6 we host a 2-day Aspiring Lodging Professional seminar, filled with sessions for not-yet owners and new (about 18 months or less) owners. Included in the Aspiring seminar is the Monday MarketPlace! Conference sessions and events commence on Monday Feb 7th, with a wealth of sessions for new and experienced lodging professionals of all types, including an educational track for Short Term / Vacation Rental owners!
Exhibit your products and services at the largest gathering of lodging professionals, educators and sponsors. You will be notified well in advance of our MarketPlace/TradeShow and will be offered the opportunity to reserve priority space. (Immediate questions? contact Erik at firstname.lastname@example.org) Best of all, you can SELL your product/services to the hundreds of lodging professionals in attendance: your 'regular' customers, your 'new' customers and the prospects as you follow up after the show.