Presented by Lisa Kolb Co-Founder Acorn Internet Services, Inc. https://Acorn-IS.com info@Acorn-IS.com This session is designed to present a basic overview for Aspiring Innkeepers who wish to understand more about their future online presence, the role of Google, the OTA's and the difference between direct and non-direct bookings. By the end of this session, you will have a basic grasp on the various marketing tasks that will need to be addressed on a continuous basis once you close on your property.