Association of Lodging Professionals
The Leading Trade Association for Independent Lodging Professionals

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Marketing Trends of the Near Future & Beyond

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Presented by Nathan Mayfield Vice President, ResNexus See how the hospitality industry has evolved and the role OTA's like Expedia and play in the guest decision making process. Learn how to leverage your website to convert more guests into direct bookings, as well as the new and relevant marketing trends that will elevate your business in 2021. Attendees will get actionable takeaways in key areas of marketing, some key ones will include: 1. Analyzing the quality of their own website content, including styling tips with text, use of images and video, and adding compelling calls to actions. 2. How to assess the value Links. There are a myriad of directories, bloggers and other advertisers asking properties to buy a listing/link from them. We'll share tips and free tools that will help them assess value and opportunity to cost to maximize their marketing budget ROI. 3. How to embrace contactless service as an amenity, both in how properties market it, but also which tools are working best for our clients. PLEASE NOTE - The Question-and-Answer segment from this conference session has not yet been processed. You will be notified via email when the full video becomes available with the new link.
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