ALP Academy

Make your marketing simple, creative, and effective

Live Zoom Sessions
October 5, 12, 19, 2026
1:00 p.m. ET

Instructor: Annie Buck, ThinkReservations

This 3-week Lab helps lodging professionals create simple, effective marketing content that showcases their property and connects with potential guests—without needing advanced design or video skills.

Through live Zoom sessions, instructor demonstrations, and hands-on homework, participants will learn how to design eye-catching social media graphics in Canva, create engaging short-form videos for multiple platforms, and optimize their Google Business Profile to improve online visibility. By the end of the workshop, participants will have practical, ready-to-use marketing assets they can immediately put to work for their business.

Week 1: Canva for Lodging Pros

• Learn how to create eye-catching social media posts using Canva templates.
• Focus on posts that promote stays, highlight amenities, or showcase local experiences.

Week 2: Reels Made Simple

• Learn to film and edit a 15–30 second video that tells your property’s story.
• Explore repurposing the same video across TikTok, Instagram, and Facebook.

Week 3: Google Visibility Boost

• Learn how to optimize your Google Business Profile (photos, description, posts, reviews).

 By the end of this 3-week workshop, participants will have:

• 1 polished Canva post they can reuse,
• 1 published social video showcasing their property,
• An updated Google Business Profile.
  

Registration and pricing

• Complimentary for most ALP members
• Digital Lodging Professional members: $149
• Nonmembers: $199

How It Works

• 3 live, virtual sessions (1 hour each)
• Interactive and hands-on—you’ll build as you go
• Real-time examples and practical application
• Access to a private group space to share ideas and get feedback

There will be light weekly homework designed to help you apply what you learned right away. The more you put in, the more you’ll walk away with.

Who This Is For

Independent lodging professionals and allied partners who:

• Want to create professional marketing without hiring a designer
• Need simple, practical tools to promote their business/property
• Want to feel more confident creating social media content and short videos
• Are ready to increase their online visibility and reach more customers/guests