Frequently Asked Questions
About ALP Unlocked
ALP Unlocked is the premier conference and marketplace for the independent lodging community. Over the course of three high-energy days, you’ll discover fresh strategies, connect with industry peers, and explore innovative solutions to help your property thrive.
If you operate or aspire to operate a bed & breakfast, boutique inn, small hotel, glamping property, or any other kind of independent lodging business—this event is for you. Vendors and service providers to the industry are also encouraged to attend.
When and where is it?
📅 March 2–5, 2026
📍 Hilton Cleveland Downtown – Cleveland, Ohio
Plan to arrive on Monday, March 2 in time for the opening reception that evening at 6pm. Educational sessions and the exhibit hall kick off Tuesday morning, March 3. The conference concludes at 12:30 PM on Thursday, March 5, so you can catch an afternoon flight home if needed.
Registration & Discounts
Visit our Registration Page and follow the prompts. You’ll need to enter the email address associated with your ALP member account to access member rates if you are an ALP member.
Yes! ALP members save big on registration.
Aspiring, Plus, Premium, Innovator, and Visionary Lodging Professional Members receive discounted member rates.
Digital Members do not receive a conference discount and must register at the Standard Rate.
Premier Lodging Professional Members also receive extra savings:
Premium Members – Extra 10% off listed member rates
Innovator Members – Extra 20% off listed member rates
Visionary Members – Extra 40% off listed member rates
Your discount will be applied automatically when you register under your member account.
Want to upgrade your membership to unlock these savings? Email membership@alplodging.org
Not yet a member? Join today at alplodging.org/membership.
Absolutely. Non-members are welcome at the standard rate—or better yet, join ALP before you register and unlock the member discount.
Yes. You can secure your spot with a $200 per person deposit and pay the balance anytime before February 2, 2026. Just select “Pay by Invoice” at checkout.
Exhibits & Sponsorship
The curated exhibit hall is your one-stop shop for discovering products, services, and technology designed for independent lodging properties. Expect approximately 50-60 tabletop exhibits showcasing a diverse range of services and products.
Visit our Exhibitor Information Page for full details and rates. Exhibitors who are members of ALP receive a reduced rate. Not a member? Join today!
Space is limited and offered on a first-come, first-served basis. Reserve early to lock in your spot.
No. All vendors, suppliers, and service providers must be registered exhibitors to attend.
We offer sponsorship opportunities for every budget and marketing goal—from high-visibility conference-wide branding to targeted session sponsorships. Visit our Sponsorship Opportunities Page or email conference@alplodging.org for details. Sponsors enjoy special recognition, prime exposure, and in many cases, complimentary exhibit space.
Program & Education
Our sessions are designed to be relevant, interactive, and immediately useful. You’ll find:
Practical business strategies
Marketing and revenue tips
Operations hacks
Guest experience innovations
Peer-to-peer idea exchanges
- Content track solely for Aspiring Owners
Yes! Sessions are organized with all levels in mind—whether you’re just dreaming about opening your first property or you’ve been welcoming guests for decades. There is always more to learn!
Travel & Logistics
Plan to arrive on Monday, March 2 in time for the opening reception that evening at 6pm. The conference concludes at 12:30 PM on Thursday, March 5, so you can catch an afternoon flight home. Of course, you might want to stay later to check out all that Cleveland has to offer!
We’ve secured a discounted room block at the Hilton Cleveland Downtown. Details and booking link are available on our Hotel Information Page.
Cleveland Hopkins International Airport (CLE) is just a short ride to the conference hotel, with plenty of direct flights from across the country.
Other Good-to-Know Stuff
Oh yes. Between structured networking, meal times, evening events, and casual hallway conversations, you’ll leave with new industry friends and trusted contacts.
It’s professional yet fun, strategic yet creative. We take the independent lodging industry seriously—but not ourselves. Expect to learn a ton, laugh a lot, and leave inspired.
Email us at conference@alplodging.org and we’ll be happy to help.
