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The Conference for Independent Lodging Professionals

February 22–25, 2027
Boston, Massachusetts
The Westin Copley Place

Running an independent lodging property means wearing a lot of hats. Operations. Marketing. Staffing. Guest experience. Revenue. Technology. Problem solving. Repeat.

ALP Unlocked is designed to help you step away from the day-to-day so you can work on your business, not just in it.

Join independent lodging professionals from across the country for three days of education, ideas, networking, and real conversations with people who understand this industry because they live it every day.

Whether you operate a bed & breakfast, boutique inn, independent hotel, cabin property, glamping retreat, or you're still in the dreaming and planning stage, ALP Unlocked is built for independent hospitality professionals like you.

Why Attend?

Learn Practical Strategies You Can Actually Use

Attend sessions focused on real-world challenges and opportunities facing independent lodging professionals today, including:

  • Guest experience
  • Marketing and social media
  • AI and technology tools
  • Operations and staffing
  • Revenue growth
  • Food & beverage
  • Design and amenities
  • Leadership and business strategy

You’ll leave with ideas you can implement right away.

Connect With Peers

Independent hospitality can feel isolating. ALP Unlocked brings together lodging professionals who understand the realities of running a property, sharing ideas, solving problems, and building relationships with peers who truly understand your world.

 

Discover Industry Solutions

Explore the Marketplace and meet trusted industry partners offering products and services built for independent lodging, from reservation systems and marketing to amenities, linens, insurance, and more.

 

Get Inspired

Step away from your property and surround yourself with fresh ideas, new perspectives, and people who energize you. Return home recharged, motivated, and ready to work on your business with renewed focus.

 

Registration Rates

Registration for ALP Unlocked 2027 will open in Summer 2026.

Rates are listed now to help you plan and budget ahead.

Early Bird Rate
On or Before November 30, 2025

Regular Rate After
November 30, 2025

Discounted Rate
(For Aspiring, Plus, Premium, Innovator & Visionary Lodging Professional Members ONLY)

$699 (Early Bird Rate)

$899 (After Nov. 30)

Standard Rate
(For Digital Members and Non-Members)
Click here to become a member and save!

$949 (Early Bird Rate)

$1,149 (After Nov. 30)

Guest Rate
(For spouses, partners, personal guests, or additional staff of registered attendees)

$599 (Early Bird Rate)

$799 (After Nov. 30)

Additional Exhibit Staff
(Exhibit registration is required in order to add additional staff)

$699 (Early Bird Rate)

$699 (After Nov. 30)

Single Day Attendee
(Registration for this level opens after November 30, 2026)

$249 - $350
(Dependent on day selected.)

Registration Includes:

  • Access to all educational sessions Tuesday through Thursday
  • Admission to the Exhibit Hall
  • Access to social events

Meals & Snacks Include:

  • Welcome Reception - heavy hors d'ouevres
  • Continental breakfast on Tuesday, Wednesday, and Thursday
  • Lunch in the Exhibit Hall on Tuesday and Wednesday
  • Coffee, tea service on Tuesday, Wednesday, and Thursday mornings. Water all day, each day.
  • Dinner Wednesday evening

Extra Savings for Premier Level Lodging Professional Members

Premier Lodging Professional Members enjoy exclusive additional discounts on ALP Unlocked registration!

  • Premium Lodging Professional Members – Save an extra 10% off listed rates
  • Innovator Lodging Professional Members – Save an extra 20% off listed rates
  • Visionary Lodging Professional Members – Save an extra 40% off listed rates

Your discount will be automatically applied when you register under your member account. Email us at membership@alplodging.org to upgrade your membership.

Partial Payment Plan Option

To make it easier for you to attend ALP Unlocked 2027, we’re offering a flexible partial payment option.

You can lock in the early bird discounted rate by making an initial deposit and paying the remaining balance over time.

  • Initial payment of at least $200 per person is required
  • Additional payments can be made in any amount, at any time
  • Full balance must be paid by January 15, 2027 to retain the discounted rate
  • If full payment is not received by the deadline, your rate may be adjusted to the current rate

How to Use the Partial Payment Option

  1. During registration, select “Pay by Invoice.”
  2. You will receive an email with a secure invoice and payment link.
  3. Click the link and make your initial payment of at least $200 per person to reserve your spot.
  4. You can return to that same invoice link at any time to make additional payments in any amount.
  5. Make sure your entire balance is paid by January 15, 2027 to keep the early bird rate.

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