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Exhibit Registration Opening Soon!

February 22–25, 2027
Boston, Massachusetts
The Westin Copley Place

Welcome and thank you for your interest in exhibiting at ALP Unlocked 2027!

Each year, ALP Unlocked brings together independent lodging professionals and aspiring owners from across the country for education, networking, and meaningful industry connections. With 200+ attendees representing independent lodging properties of all types, ALP Unlocked offers exhibitors the opportunity to connect directly with engaged decision-makers looking for products, services, and solutions to help their businesses thrive.

Whether you’re introducing a new solution, strengthening existing relationships, or expanding your reach within the independent hospitality industry, ALP Unlocked provides a highly targeted and relationship-driven environment designed to help you make valuable connections.

Why Exhibit at ALP Unlocked?

Reach Independent Hospitality Decision-Makers

Connect directly with owners, operators, managers, and aspiring lodging professionals actively seeking solutions to improve operations, guest experiences, marketing, revenue, technology, and more.

Unlike larger hospitality events, ALP Unlocked focuses specifically on the independent lodging community, creating opportunities for more meaningful conversations and stronger business relationships.

 

Build Relationships That Last

ALP Unlocked is intentionally designed to encourage interaction between exhibitors and attendees throughout the event. Exhibitors are invited to participate in educational sessions, meals, networking events, and conversations alongside attendees.

This creates an approachable, relationship-focused environment where partnerships naturally develop.

 

Gain Visibility Beyond the Booth

The Marketplace is integrated into the overall attendee experience with dedicated exhibit hours, meals, networking opportunities, and attendee traffic built into the schedule.

Exhibitors also receive visibility through the conference mobile app, attendee communications, and sponsorship opportunities designed to increase brand exposure before, during, and after the event.

 

2027 Marketplace Information

The ALP Unlocked Marketplace will continue to feature tabletop exhibits designed to encourage interaction and conversation in a more accessible and relationship-focused environment.

Additional details regarding setup, shipping, ordering information, and exhibitor services will be provided prior to the event.

Complimentary wireless internet will be available. Exhibitors requiring power or additional services will order directly through the hotel.

New for 2027! Hosted Drink Ticket Bundles

Exhibitors and sponsors now have the option to purchase drink ticket bundles to share with attendees during the Welcome Reception or Wednesday Evening Dinner.

It’s a simple way to spark conversations, encourage booth visits, and create additional networking opportunities throughout the event.

Drink ticket bundles may be added during exhibit registration or purchased later by contacting conference@alplodging.org.

2025 Exhibit Schedule

(All hours are subject to change. Final schedule and access details will be provided prior to the event.)

Exhibitor Move-In:

  • Monday, February 22: 1:00 PM – 5:00 PM

Exhibit Hours:

  • Monday, February 22: 6:00 PM – 8:00 PM (Welcome Reception)
  • Tuesday, February 23: 11:30 AM – 2:00 PM (Lunch + Exhibit Time)
  • Wednesday, February 24: 11:30 AM – 2:30 PM (Lunch + Exhibit Time)

Exhibitor Move-Out:

  • Wednesday, March 4: 2:30 PM – 5:00 PM

Exhibit hours have been carefully refined based on prior exhibitor feedback to improve attendee traffic and ROI. No competing sessions will take place during key exhibit hours.

Tabletop Exhibit Rates

Early Bird Rate
On or Before October 31, 2026

Regular Rate After
October 31, 2026

ALP Members

$950

$1,250

Non-Members
Click here to become a member and save!

$1,350

$1,500

One (1) staff registration is included per tabletop exhibit

Optional Add Ons

Additional Exhibit Staff

$699

Drink Ticket Bundle (10)

$130

Tabletop Exhibits Include:

  • 6’ skirted table and 2 chairs
  • One (1) full conference registration per table. Additional registrations can be added for additional fee.
  • Access to all meals and networking events
    • Early Bird Reception
    • Coffee Breaks
    • 2 Continental Breakfasts
    • 2 Lunches
    • Wednesday Evening Dinner
  • Wireless internet
  • Pre- and post-event attendee lists
  • Access to educational sessions
  • Listing in the ALP Unlocked mobile app

Power is not included and must be ordered separately through the hotel if needed.

Booth Placement Priority

Booth selection will be prioritized based on:

  1. Sponsorship tier (total commitment)
  2. Past ALP conference exhibition history
  3. Date exhibit registration is received

Space is limited and expected to sell out — early registration is encouraged!

A Note on Vendor Conduct

Unauthorized vendor solicitations, suitcasing, or promotion by unregistered exhibitors are strictly prohibited. Only confirmed exhibitors will have access to promote their products and services at the event.

Cancellations & Refunds

We understand that plans can change. All cancellations must be submitted in writing to be eligible for a refund. Refunds will be processed based on the date the written notice is received:

  • 100% refund – More than 180 days before the event
  • 50% refund – Between 90 and 179 days before the event
  • 25% refund – Between 60 and 90 days before the event

No refund – Within 59 days of the event

Ready to join us in Boston?
Reach the right audience, build real relationships, and unlock new opportunities for your business at ALP Unlocked 2026.

📩 Questions? Email us at conference@alplodging.org for more information.

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