ALP Academy

Creating thoughtful touches that elevate guest connections and loyalty

Live Zoom Sessions
April 8, 15, and 22, 2026
1:00 p.m. ET

Instructor: Marco DiDomizio, Inn Advisors and former co-owner of the award-winning Candleberry Inn on Cape Cod

This 3-week Lab helps lodging professionals intentionally design guest experiences that feel personal, practical, and memorable without adding unnecessary cost, time, or complexity to their operations.

Through live Zoom sessions, instructor demos, and hands-on homework, participants will explore how small, thoughtful choices can create emotional connection, increase perceived value, and encourage repeat stays and loyalty.

What participants will learn

Week 1: Touches That Wow
Creating emotional connection at key guest moments

Focus on personal, emotional touches that create connection throughout the guest journey.

Instructor demo includes simple examples at different budget and effort levels.
Homework: Add one “wow” touch to your arrival, mid-stay, or departure routine and share your idea, photo, or video.

Week 2: Amenities Guests Actually Use (and Notice!)

Focus on amenities that increase comfort, reduce friction, and elevate perceived value.

Instructor demo highlights affordable, adaptable amenity ideas for different property types.
Homework: Plan one new amenity or upgrade an existing one and share your plan, photo, or video.

Week 3: Designing Memorable Experiences

Go beyond the room with low-lift, high-impact experiences guests remember, both onsite and offsite.

Instructor demo includes creative onsite experiences and ways to leverage local partnerships.
Homework: Design one onsite experience and one offsite experience for your guests and share your draft ideas.

What participants will walk away with

A customized guest experience toolkit they can immediately implement, including:

• 1 personal “wow” touch
• 1 practical amenity plan
• 2 memorable guest experience ideas, including 1 onsite and 1 offsite

Registration and pricing

• Complimentary for most ALP members
• Digital Lodging Professional members: $149
• Nonmembers: $199