Schedule at a Glance
Subject to Change
Monday, March 2
ALP Board of Directors Meeting
8:30am - 4:30pm
Registration Open
10:00am - 8:00pm
Exhibitor Setup
12:00pm - 5:00pm
Exhibitor Soundcheck Social
*Exhibitors only
5:00pm - 6:00pm
Welcome Reception in the Marketplace
6:00pm - 8:00pm
Tuesday, March 3
Continental Breakfast
7:00am - 8:00am
Registration Open
7:00am - 5:00pm
Opening Session & State of the Industry
*Sponsored by ThinkReservations
8:00am - 9:00am
DIY or Delegate: Knowing When to Let Go!
E Scot Fuller-Beatty, The Bold Collaboration
9:10am - 10:00am
AI for Time Management: Organize, Prioritize, and Automate
Liz Hamilton, Maia Internet Consulting
10:15am - 11:30am
Lunch & Exhibit Hall Open
11:30am - 2:00pm
Elevating Your Menu: Healthful Choices Made Beautiful
Elle Simone Scott - Author, Chef, Food Stylist, America's Test Kitchen Cast Member, and Founder & CEO of SheChef Inc.
2:00pm - 3:15pm
ALP Annual Membership Meeting
3:30pm - 5:00pm
Dine Around
*Sign Up Required
6:30pm
Wednesday, March 4
Continental Breakfast
7:00am - 8:00am
Registration Open
7:00am - 5:00pm
Concurrent Sessions
8:00am - 9:00am
The Rewards of Lodging Ownership: Defining and Achieving Your Version of Success
Aspiring Owners Track
From Research to Strategy: Unlocking the Power of Keywords
Marketing Remix: What’s Hot (and Not) in 2026 - New Rules for Digital Marketing
Rock Your Exit Strategy! Valuation 101 & Planning Your Exit
Concurrent Sessions
9:15am - 10:15am
Build, Buy, or Convert: Choosing Your Best Path to Lodging Ownership
Aspiring Owner Track
Taste of Place: Culinary Identity in Bed & Breakfast Hospitality
Tune Up Your Website Homepage for More Bookings
The Final Encore - Preparing Your Property for Sale
Concurrent Sessions
10:30am - 11:30am
Due Diligence in Selecting Your Property: From Vision to Viability
Aspiring Owner Track
Tuning Your Strategy: OTAs as a Tool
Making Every Return Stay a Hit: Exceeding Expectations Again (and Again)
Easy and Approachable Ways you can Make and Market your Property as Sustainable
Lunch & Exhibit Hall Open
11:30am - 2:00pm
Concurrent Sessions
2:00pm - 3:00pm
Creating a Winning Business Plan
Roundtables: Events, Culinary, Guest Experience
Rock Solid Security: Keeping Your Property Safe in the Age of AI
Lightning Talks: Mic Drop Marketing
- Stop Overthinking It: Make & Post a TikTok in 15 Minutes (No Dancing Required)
- From Check-In to Checkout: Creating a Brand That Lives Beyond the Stay
- How to Elevate Your Busy Season Email Marketing
Concurrent Sessions
3:15pm - 4:15pm
Preparing Your Finances for Lenders & Investors: What You Need to Know Before You Buy
Aspiring Owner Track
Marketing Without Marketing: Backstage Pass to Sales - Smart Strategies That Sell
Beyond Champagne & Roses: Packages That Strike the Right Chord
Roundtables: Tech, Finance, Operations
Concurrent Sessions
4:30pm - 5:30pm
The Guest Experience: Designing Stays That Tell Your Story
Aspiring Owner Track
Visibility, Amplified: Social Strategy with ChatGPT & AI Search
Lightning Talks: Backstage Brilliance
- Backstage Laundry: Clean Like a Headliner
- Spoil Your Guests with a Spa-Like Bath
- How to "Clean up" in Housekeeping
Symphony, Not Solo: Rethinking How AI Amplifies the Human Touch
Dine & Shine: Dinner, Awards, and Auction
7:00pm - 9:00pm
Thursday, March 5
Continental Breakfast
8:00am - 9:00am
Registration Open
8:00am - 10:00am
Concurrent Sessions
9:00am - 10:00am
Behind the Scenes: A Day in the Life of a Lodging Professional
Aspiring Owners Track
Lightning Talks: Culinary Hits
- Breakfast That Steals the Show
- Culinary Chords: Flavors, Colors & Textures in Perfect Harmony
- Encore Eats: Beyond Breakfast to All-Day Delights
To Be Determined
From Garage to Main Stage: Smarter Marketing & AI That Sells
Concurrent Sessions
10:15am - 11:15am
Ask a Lodging Pro: Open Q&A for Aspiring Owners
Aspiring Owner Track
From Hit Single to Greatest Hits: Turning Stays Into Loyalty & Revenue
Roundtables: Marketing
In the Spotlight: Photography That Captures Your Property’s True Value
Concurrent Sessions
11:30am - 12:30am
30 Essential Lessons Learned in 30 Years
Climbing the Charts: Proven Revenue Strategies for Small Properties
ALP Unlocked EndsÂ
12:30pm
See you next time!
