ALP Winter Warmup: An ALP Virtual Event
Thank you for all who attended. Details will be soon coming for ALP Members to view the session videos and slide decks.
Empower your independent lodging business with the knowledge and skills to provide exceptional guest experiences and boost your bottom line through specialized hospitality education.
Building a Masterful Reputation Management Strategy for Your Lodging Business
Presented by Matt Heffner, Red Oak Local
- Locate the major players of your digital reputation
- Find where you can make positive impacts on your reputation
- Balance the tech with the personal approach in your strategy
Organizing Your Chart of Accounts
Presented by Chris Kelly, White Stone Brokers
- Provide clarity and accuracy in your financial reporting
- Facilitate tax compliancy and efficiency by reducing or eliminating errors
- Formulate stronger strategic financial plans
The "Personnel" Touch and the Benefits Staff Provides for Inns of All Sizes
Presented by Rachel Boggan, Saratoga Arms Hotel
- Balance the cost of staff into your rates
- Identify needs in staffing and schedules
- Add value with qualified staff to your business
Truth in Advertising and Exceeding Expectations
Presented by Kate Stinchcombe-Gillies, Touch Stay
- What is it that guests are expecting based on your marketing?
- How up to date is your marketing content? When was the last time you reviewed your website?
- What are you legally and financially responsible to deliver?