ALP Conference & Marketplace Agenda

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Conference Agenda

2024 Conference & Marketplace Agenda

Please note that sessions are subject to change. Specific dates and times are forthcoming.

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A Day in the Life of an Innkeeper – Highlights transferable skills, who are successful Innkeepers, how the job differs with different Inn models, what are the key tasks that Innkeepers and staff members perform vs. contracted services.
- Marco DiDomizio (Candleberry Inn), Rachel Boggan (Saratoga Arms Hotel), Lisa Kolb (Acorn Marketing), Tim Piper (Hearthside Group), Monica Edwards (Morehead Manor Bed & Breakfast), Doug Bagnasco (Devonfield Inn)

NEW OWNERS CONFERENCE

Making it Yours - Rebranding or freshening your guest experience from booking through the entire experience. What is working and where are the opportunities to grow and change.
- Marilyn Bushnell (The B&B Team®), Carol Edmondson (Inn Advisors)

ALP BOARD MEETING

Strategic Planning Workshop - We cordially invite all members to join us in witnessing the dynamic strategic planning session of our esteemed Board of Directors as they chart the course for the upcoming year.

10:15

ASPIRING CONFERENCE

Rewards of Owning a Lodging Business – From delving into the day-to-day life of an innkeeper to decoding industry terms and revenue margins, participants will gain valuable insights, equipping them to understand the commitment, explore diverse revenue avenues, comprehend profit margins, and tailor a business model aligned with their unique skill sets. Join us for a transformative learning experience in the art and science of innkeeping.
- Tim Piper (Hearthside Group)

NEW OWNERS CONFERENCE

The Tech You Didn’t Know You Needed -This session will enlighten attendees with technology, software, and online presence they will need to propel their business forward in today's ever changing travel related environment.
- Lisa Kolb (Acorn Marketing)

ALP BOARD MEETING

Strategic Planning Workshop - We cordially invite all members to join us in witnessing the dynamic strategic planning session of our esteemed Board of Directors as they chart the course for the upcoming year.

11:30

12:30

ASPIRING CONFERENCE

The Build / Buy / Convert Decision – Contrast and compare purchasing a going concern vs. converting a non-hospitality property vs building a property from scratch. Covers key decision factors for each possible option.
- Carol Edmondson (Inn Advisors)

NEW OWNERS CONFERENCE

Integrated Marketing for Success and ROI: Maximizing Direct Bookings - Are you eager to enhance your direct bookings and optimize your marketing's return on investment? Dive into this introductory session on integrated marketing strategies. Discover how to target high-value guests, define your brand, establish a robust marketing foundation, and foster effective collaboration with your marketing team. Benefit from insights shared by industry marketing experts and a seasoned innkeeper, leaving with actionable strategies to elevate your business.
- Kelly Garbarino (White Stone Marketing), Liz Hamilton (Maia Internet Consulting), and Marco DiDomizio (Candleberry Inn)

ALP BOARD MEETING

Strategic Planning Workshop - We cordially invite all members to join us in witnessing the dynamic strategic planning session of our esteemed Board of Directors as they chart the course for the upcoming year.

1:45

ASPIRING CONFERENCE

Due Diligence in Selecting Your Lodging Property – Learn more about the financial state of your prospective property which Includes business financials and valuation, licensing and permitting, real property inspection, location/competitive environment
- Chris Kelly (White Stone Brokers)

NEW OWNERS CONFERENCE

Insights into Daily Hospitality Operations: Identifying Challenges, Learning Experiences, and Success Factors - Engage in an interactive session designed for the new lodging professional. This session delves into vital aspects of day-to-day hospitality operations. Topics include optimizing food and beverage service, establishing effective staffing models tailored to property size and business offerings, ongoing property maintenance strategies, and valuable insights into housekeeping and linen management. Share best practices, discuss challenges, and glean knowledge for a well-rounded understanding of essential operational elements to be successful in our niche of lodging.
- Linda Hayes (ijk Partners)

ALP BOARD MEETING

Strategic Planning Workshop - We cordially invite all members to join us in witnessing the dynamic strategic planning session of our esteemed Board of Directors as they chart the course for the upcoming year.

2:00

3:00

ASPIRING CONFERENCE

Organizing Your Personal Finances for a Lender/Investor – The session will be a step by step view of what a lender or investor needs from a buyer and seller to make a loan decision. Financing options including commercial loans, noting what is different versus residential loans, as well as alternative funding options including SBA and government loans, investors, or leveraging current assets such as current home(s), savings accounts, and retirement funds, other investments, and the pros and cons of these and more.
- Patricia Detwiler (Hospitality Properties for Sale)

NEW OWNERS CONFERENCE

Optimizing Essential Reports to Make Data Driven Decisions - The information needed, both internally and externally to assist their PMS and themselves to make strong decisions about room rates. Understanding and interpreting the various reports used to make these essential decisions.
- Rachel Boggan (Saratoga Arms Hotel), Sean Rolsen (ThinkReservations), Jeff Hebrink (rezStream)

ALP BOARD MEETING

ALP Board Meeting - We cordially invite all members to join us as an observer in annual face-to-face meeting of the ALP Board of Directors.

4:15

ASPIRING CONFERENCE

Creating a Winning Business Plan – How to organize and what to include in a business plan for yourself as well as for your stakeholders i.e.: lenders, investors.
- Eben Viens (The B&B Team®) and Marilyn Bushnell (The B&B Team®)

NEW OWNERS CONFERENCE

Insurance for New Property Owners - The nuts and bolts of insuring your interest in your hospitality business. (Remind Mitch to touch on ADA)
- Mitchell J. Pies (Leavitt Recreation and Hospitality Insurance)

5:15

All Day Coffee and Hot Tea Sponsored by

Hot Tea Assortment Supplied by

Sunday, March 3

Aspiring and New Owners Conferences

7:30 9:00 10:15 11:30 12:30 1:45 3:00 4:15 5:15 6:30 9:00

7:30

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

Breakfast – Aspiring and New Owners are invited to have breakfast with the ALP Staff, and Saturday Speakers.

Exercise - If you want to get your blood flowing, the Renaissance boasts a newly renovated fitness center which includes Peloton bikes, TRX equipment, cardio & weight machines.

Registration - Stop by the Registration Area for a fresh cup of coffee or Ahmad Tea before we begin.

9:00

ASPIRING CONFERENCE

Marketing: A Key Factor for Success for Your Hospitality Property – The elements of an integrated marketing strategy. What you and your paid marketing professionals will focus on for attracting your guests and keeping them engaged.
- Kelly Garbarino (White Stone Marketing), Patricia McCauley (InsideOut Solutions), Marco DiDomizio (Candleberry Inn)

NEW OWNERS CONFERENCE

Understanding Revenue Management, Yield Management, and Booking Pace for New Owners - Delve into strategic insights that will empower new innkeepers to optimize booking pace, maximize yields, and master the art of revenue management in the dynamic hospitality landscape. Don't miss this invaluable opportunity to elevate your understanding and enhance your proficiency in steering your inn towards financial success.
- E Scot Fuller-Beatty (The Bold Collaboration), Al Heminger (Huron House and Hotel Saugatuck), Dan Clark (Inn of the Turquoise Bear)

10:15

ASPIRING CONFERENCE

It’s Not Just a Room – Amenities and services guests are expecting, which may require investments in a newly purchased property such as HVAC systems, modern luxury bathrooms, Smart TVs, enterprise grade Wi-Fi, furnishings, and other in-room and property amenities
- Moderator - Linda Hayes (ijk Partners)
- Panelists - Rachel Boggan (Saratoga Arms Hotel), Dan Clark (Inn of the Turquoise Bear), Monica Edwards (Morehead Manor Bed & Breakfast)

NEW OWNERS CONFERENCE

Google Search vs Google Travel - Beginner Level – Impacts to the Way You Market Your Property - Experienced innkeepers share their insights and successes relating to marketing and pricing. The "Must Do", "Don't" and "at Some Point You Should Try" best practices will be shared to help you ensure your pricing strategies are best suited to your property size, locations, offerings and seasons.
- Patricia McCauley (InsideOut Solutions), Jeff Hebrink (rezStream)

11:30

12:30

ASPIRING CONFERENCE

Insurance Questions Before You Buy – Understand the crucial topic of insurance considerations before you make the leap into innkeeping. Gain clarity on essential questions, ensuring you navigate the complexities of insurance seamlessly as you embark on your journey towards becoming a successful innkeeper.
- Mitchell J. Pies (Leavitt Recreation & Hospitality Insurance)

NEW OWNERS CONFERENCE

Marketing and Pricing Strategies - A Day in the Life in the Busy Season, Quiet Season and Shoulder Season - Experienced innkeepers share their insights and successes relating to marketing and pricing. The "Must Do", "Don't" and "at Some Point You Should Try" best practices will be shared to help you ensure your pricing strategies are best suited to your property size, locations, offerings and seasons.
- Doug Bagnasco (Devonfield Inn), Monica Edwards (Morehead Manor Bed & Breakfast), Marty Etzel (Acorn Marketing)

1:45

ASPIRING CONFERENCE

Hospitality Operations Overview: Insights into the Day-to-Day Business and Operations Essentials of Running a Hospitality Business – First hand experience and insights on the operations required to successfully run an inn. This includes F&B (food and beverage) options to offer a great guest experience, staffing size and type considerations, housekeeping and QA (quality assurance) standard procedures, and overall infrastructure and grounds planning and maintenance.
- Gwendolyn Smith (Grandview Bed & Breakfast of Mount Dora)

NEW OWNERS CONFERENCE

Planning to Maximize Your Business Success - The What, How and Why of your business plan over the life of your property from purchase to successful and profitable transition in all its possible forms.
- Carol Edmondson (Inn Advisors), Jim Leitch (former owner Inn on Lake Granbury)

3:00

ASPIRING CONFERENCE

Creating a Smooth Transition of Property Assets from Seller to Buyer – Are you wondering what a seller looks for in a viable buyer? How to make the buyer - seller relationship work so it is a win-win? Join this moderated session and learn how a recent seller with his buyer navigated through the process to make a successful sale happen. Understand why it doesn't have to be contentious, or controlled by attorneys, and how a buyer and seller can build trust to get to the finish line and close the sale!
- Al Heminger (Huron House and Hotel Saugatuck), Jim Leitch (former owner Inn on Lake Granbury), Cooper Begis (Inn on Lake Granbury)

NEW OWNERS CONFERENCE

10 Simple Ways to Delight Your Guests - A Beginners Guide to Creating Satisfied Guests - Customer satisfaction strategy from successful experienced innkeepers
- Rachel Boggan (Saratoga Arms Hotel), Peter MacLaren (West Hill House Bed & Breakfast)

4:15

ASPIRING CONFERENCE

Final Q&A and Certificate Ceremony – This is the last chance to ask any question from any of our Aspiring Conference Speakers. We'll follow up with an ALP Aspiring Conference Certificate for you to proudly display!
- All of our Aspiring Conference Presenters

NEW OWNERS CONFERENCE

Intro to Photography and Décor - Professional photography is essential to your success. You have seconds to capture the attention of potential guests when they land on your website - compelling and staged images of your property, room, food and amenities will significantly increase the likelihood of a booking
- James Küster (Küster Design), Elizabeth Campbell (Elizabeth Campbell Photography), Joanne Pearson (Fair Haven Photographs), Martin Horner (Wickwood Inn)

5:15

6:30

ALP'S WELCOME TO ORLANDO RECEPTION

Complimentary Food - Grab some starters for your evening as you meet old friends and make some new ones. We'll bring out some of the great flavors Florida has to offer.

Reception Bars - Join us in the foyer of the Ocean's Ballroom. Be sure to bring your drink ticket. The first one is on us, the rest are self-pay.

Dinner (on your own) - Stay onsite and enjoy one of many dining options at the Renaissance or use their shuttle service to visit many of Orlando's offerings. Remember though - it's better with friends!

9:00

ALP'S 2nd ANNUAL "VENDOR BENDER"

Sponsors and Exhibitors Only - We ask that all of our Sponsors and Exhibitors join us in Oceans Ballroom (Marketplace) for a nightcap and a few more snacks. We have some new exhibitors and ALP Members so be sure to make them feel welcome!

Helping Hands Make the Difference- The 2024 ALP Marketplace move-in times are much more condensed than we have enjoyed for years. If you have the means, any help you could give to others would be greatly appreciated during this shortened set-up window.

All Day Coffee and Hot Tea Sponsored by

Hot Tea Assortment Supplied by

Monday, March 4

Aspiring, New Owners Conferences, Main Conference, Culinary Conference, and Marketplace

7:30 8:30 10:00 11:30 12:30 1:30 3:00 3:45 4:15 5:30

7:30

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

Breakfast – Everyone is welcomed to join us for a continental breakfast prior to the morning general session.

8:30

LET THE 2024 ALP CONFERENCE & MARKETPLACE BEGIN

Welcome Everyone – Energy abounds as we welcome all of our Attendees, Sponsors, and Exhibitors! Get ready for a full day of learning, friendship, and shopping!

KEYNOTE

Unlocking Sweet Results – The Power of YES! - Get ready for this energizing keynote which will teach the art of saying Yes in only four simple steps, and how to become a Wise Pineapple™ by being confident, empowered, and leading from the heart.
- Christine Trippi (The Wise Pineapple™ and America's Hospitality Guru)

The 2024 ALP Keynote is Proudly Sponsored by

10:00

ALP MEMBERSHIP MEETING

Year in Review - Take a look at how much has been accomplished in only 12 short months!
- Sarah Gazi (CEO, Association of Lodging Professionals)

Moment of Silence - A thoughtful moment to remember those we've lost and a grateful deserved thanks to the impact they've made to the lives of others.
- E Scot Fuller-Beatty (ALP Board Chair)

ALP Fund - Announcement of Conference Grants, Scholarship Winners and New CEO!
- Linda Hayes (ALP Fund Interim CEO), Marilyn Bushnell (Board Chair), Chad King (Scholarship Committee)
Sponsor Recognition - Without their support, we couldn't do what we do!
- E Scot Fuller-Beatty (ALP Board Chair)
Committee Recognition - Volunteers who truly drive the success of the association.
- E Scot Fuller-Beatty (ALP Board Chair)
ALP Board Updates - A quick review of the finances and we'll pass the gavel to the NEW Board Chair.
- E Scot Fuller-Beatty (ALP Board Chair)
ALP Awards - Special recognition of our industry's best.

Advocacy Update - Review of the important legislative efforts being monitored by us and AHLA
- Keith Hammons (Equinox Inn)

The Big Reveal - Announcement of the 2025 ALP Conference & Marketplace location!
- Erik Spence (ALP, Conference & Event Planner)

The 2024 ALP Membership Meeting is Proudly Sponsored by

11:30

12:30

1:30

Culinary Conference Attendees Only

Welcome, Introduction, and Procedures - What an exciting time! The first dedicated ALP Culinary Conference. Strap on your Ahmad Teas Apron and get ready for 3 days of fun!
- Sarah Gazi (CEO, Association of Lodging Professionals), Erik Spence (Conference & Event Planner, ALP)

Spice Up Your Breakfast: Exploring the World of Herbs and Spices - Spices and herbs are not just for savory dishes! In this interactive education session, we will delve into the exciting world of spices and herbs and discover how to incorporate them into your breakfast creations. Whether you're a seasoned chef or a culinary novice, you'll leave this session with a newfound appreciation for the aromatic and flavorful possibilities that these ingredients bring to your morning meals.
- Anna Rendon (The Chiqui Chef)

3:00

MARKETING TRACK

Staying Connected with Your Guests: Must Do's for Easy and Effective Email Communications - Your past guests are your most valuable source for future bookings. Do you know your average repeat guest % as compared to the average in your area? Whether you DIY or hire a marketing agency to handle communications, this panel of experts will share how and why consistent and strategic email communication is one of the easiest, lowest-cost, and most effective ways to drive repeat bookings while building stronger guest relationships, as well as your brand. Specifics like quality and type of content, as well as frequency, timing, tone, length, and what to avoid in professional emails will be discussed, too.
- Moderator - Liz Hamilton (Maia Internet Consulting)
- Panelists - Christine Trippi (The Wise Pineapple), Patricia McCauley (InsideOut Solutions), Peter Beznoska (Andon Reid Inn)

FINANCIAL TRACK

Top 5 Missed Revenue Opportunities... Beyond Rooms - What are potential revenue streams that many lodging properties tend to miss or not maximize? Besides room revenue, many of us sell some merchandise, some packages that hopefully yield a profit, and certain onsite services. But what are the ones we're missing that promise to add to our top and bottom lines? This session will cover the top 5!
- Mandy Murry (Hospitality Concierge)

OPERATIONS TRACK

Controlling the Physical Plant: Routines to Keep Your Building, Mechanicals and Grounds in Tip Top Shape - There are endless daily to-dos as an innkeeper. You can easily lose sight of your long-term goals as you put out fires on the daily! This session will help participants set realistic, attainable goals for the new year and break those goals down into quarterly, monthly and weekly goalposts. This session is chock full of actionable tips for achieving your goals, maintaining work-life balance and moving your business forward!
- Mark Reichle (Select Registry), Darlene Blankenship (Select Registry)

INDUSTRY ADVOCACY UPDATE

AHLA and ALP Advocacy Update - Join us in this dynamic review of the wins of the past year from key lobbyist for the hospitality industry, the current efforts being made on many levels to support the needs of our industry, and a look at the battles in front of us during the next legislative sessions.
- Troy Flanagan (EVP of External Government Affairs and Industry Relations, AHLA), Keith Hammons (ALP Advocacy Chair)

3:45

Culinary Conference Attendees Only

Rise and Shine: Mastering Overnight Breads and Pastries for Your Inn - Experience a specialized culinary workshop designed for innkeepers looking to enhance their breakfast menu with freshly baked overnight breads and pastries. Join us to master the creation of irresistible baked goods, ensuring a warm and aromatic welcome for your guests every morning. This hands-on session equips innkeepers with the expertise to craft a delightful array of treats, setting their establishment apart as an unforgettable breakfast destination.
- Josie Lemay (CIA Pastry Chef)

4:15

MARKETING TRACK

Google Ads and Google Hotel Ads: Do You Need Both? - Explore the distinct advantages each platform offers to maximize your online visibility, drive bookings, and uncover the winning strategy that suits the unique charm of your establishment.
- Sean Rolsen (ThinkReservations), Kelly Garbarino (White Stone Marketing)

TECHNOLOGY TRACK

Direct Booking Dynamics: 100+ Things to Consider! - Have you considered how your current reservation system / PMS is helping you secure direct bookings, and at the same time supports your back office requirements? Join us for this fun and informative session including a 100+ point checklist of everything you need to consider when selecting or replacing your reservation software.
- Lisa Kolb (Acorn Marketing)

GUEST EXPERIENCE TRACK

Increasing Your Property’s Perceived Value: Driving Rates and Review Scores in Tandem - Learn low cost ways to increase your guests' perceived value of their stay that support higher rates! What are you providing in the forms of amenities or services, or both, that leave a positive impression with your guest, without much effort or cost on your part, and also allow you to drive your rates? In this interactive session your lodging peers at all experience levels and allied partners will share best practices and ideas, learn from each other, and then vote for the most unique and guest-pleasing ideas!
- E Scott Fuller-Beatty (The Bold Collaboration), Michael Glaeser (Outdoor Lighting Perspectives), Janice Hurley (bnbfinder)

WEDDINGS & EVENTS TRACK

Eventful Success: Crafting Your Winning B&B Wedding & Events Business Plan - Discover the transformative power of a tailored business plan for your B&B's evolution into a top-tier events venue. Explore market insights, create memorable experiences, and master strategic essentials. Gain insights on goal setting, leveraging your B&B's uniqueness, and navigating event industry challenges. Perfect for beginners or those seeking to rejuvenate their approach, this session provides the tools and knowledge for sustained success in B&B event management.
- Tim Piper (Hearthside Group)

5:30

Conference Education Sponsored by

All Day Coffee and Hot Tea Sponsored by

Hot Tea Assortment Supplied by

Tuesday, March 5

Main Conference, Culinary Conference, and Marketplace

6:30 7:30 8:30 9:00 10:15 10:30 11:30 12:15 1:15 2:30 2:45 3:45 4:00 5:30 7:00

6:30

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

Breakfast (self pay) – Take your pick from grab-and-go to full service breakfast menus. The Renaissance offers options for everyone.

Exercise - If you want to get your blood flowing, the Renaissance boasts a newly renovated fitness center which includes Peloton bikes, TRX equipment, cardio & weight machines. More details can be found in the mobile app for morning yoga by (possibly in) the pool and morning "Walk-n-Talks".

7:30

8:30

Culinary Conference Attendees Only

Rise and Shine: Mastering Overnight Breads and Pastries for Your Inn (Continued) - Experience a specialized culinary workshop designed for innkeepers looking to enhance their breakfast menu with freshly baked overnight breads and pastries. Join us to master the creation of irresistible baked goods, ensuring a warm and aromatic welcome for your guests every morning. This hands-on session equips innkeepers with the expertise to craft a delightful array of treats, setting their establishment apart as an unforgettable breakfast destination.
- Josie Lemay (CIA Pastry Chef)

9:00

MARKETING TRACK

GA4: How to Measure the Return on Your Marketing Spend - Innkeepers, don't miss our insightful session on GA4 where we demystify the art of measuring the return on your marketing spend. Learn essential techniques to leverage Google Analytics 4, ensuring you optimize your marketing strategies and elevate the success of your inn.
- Lisa Kolb (Acorn Marketing), Liz Hamilton (Maia Internet Consulting)

TECHNOLOGY TRACK

Dynamic Pricing Using Automated AI - Leveraging Technology to Increase Revenue without Losing Control - How artificial intelligence optimizes rates, and boosts ADR and room revenue using data. Leverage your expertise and business goals to bring your Inn or B&B revenue to new heights.
- Chris McPherson (TakeUp), Sean Rolsen (ThinkReservations), Jim Leitch (Former Owner Inn on Lake Granbury)

OPERATIONS TRACK

Through The Guest’s Eyes: Seeing Your Property from Your Guest’s Perspective - Explore practical strategies to ensure your inn is a welcoming haven, creating unforgettable moments that leave a lasting impression from your guests' viewpoint. Understand the experience from the guests' eyes and knocking their socks off with personalization!
- Eben Viens (The B&B Team®)

WEDDINGS & EVENTS TRACK

User-Friendly Websites: A Hands-On Session for Innkeepers to Enhance Booking Experiences - Join us for a one-hour interactive session where innkeepers learn to easily improve their websites. We'll focus on optimizing the user interface, enhancing navigation, and making essential booking information readily accessible. Discover techniques to create engaging online experiences that convert visitors into enthusiastic event bookers. Don't miss this chance to upgrade your site, attract more clients, and boost your inn's event bookings!
- Kelly Garbarino (White Stone Marketing)

10:15

MARKETING TRACK

Our Next Target Market: Attracting Gen Z Travelers to our Business through Experiences, Connections and Community - The oldest Gen Z is currently 26 years old, which means that many members of this generation will soon be out in the workforce and will surely seek unique travel experiences for their vacations and quick getaways. This demographic is socially aware, 100% digitally raised, and quite diverse. What must we include in our guest offerings and marketing plan to attract and please this guest?!? What do we need to do differently?
- Janice Hurley (bnbfinder), Tim Wilson (bnbfinder)

TECHNOLOGY TRACK

Smart Technology for Your Guests: Seamless Use of Your Property - Smart Technology for your Guests - to help them easily navigate and enjoy their visit to the area as well as your property.
- Steve Short (Frictionless Guest App)

GUEST EXPERIENCE TRACK

Guess Who's Coming to be Your Guest (or maybe not)? How Employing Best DEI (Diversity, Equality and Inclusion) Practices Can Increase Your Market Share and Boost Your Bottom Line - What is DEI and why does it matter? Learn how and why larger lodging leaders are paying attention. This session will specifically share: - The demographics of an ""inclusive"" travel market
- The important buying power of these segments
- Additional ways that DEI practices pay off for a small hospitality business
- Best practices and tips on how to attract guests who may be unlike you
- How do you make ""everyone"" feel welcome? "
- Monique Greenwood (Akwaaba Bed & Breakfast Inns), Marco DiDomizio (Candleberry Inn)

WEDDINGS & EVENTS TRACK

Marketing vs. Advertising: Winning Strategies for Booking More Weddings as an Innkeeper - In this concise one-hour session, we'll explore the key disparities between marketing and advertising, highlighting their influence on boosting wedding bookings at your inn. Delve into customer engagement, brand development, and ROI analysis, understanding the nuances of these critical business elements. Uncover how a comprehensive marketing strategy can enhance targeted advertising, drawing more couples, amplifying reservations, and nurturing lasting client relationships. Join us for invaluable insights empowering informed decisions to elevate your wedding business success!
- Patricia McCauley (InsideOut Solutions), John Walsh (Hawk Valley Retreat & Cottages)

10:30

Culinary Conference Attendees Only

Rise and Shine with Spirits: Elevating Breakfast for Innkeepers (Part 1) - "Rise and Shine with Spirits" is a unique event tailored for innkeepers eager to elevate breakfast service. Explore the fusion of liquors, wines, and aperitifs into morning meals. Learn to incorporate these overlooked ingredients into your morning offerings, guided by seasoned professionals. Create unforgettable breakfast experiences, delighting guests and distinguishing your inn from the competition.
- Speaker Details Coming Soon

11:30

12:15

1:15

Culinary Conference Attendees Only

Rise and Shine with Spirits: Elevating Breakfast for Innkeepers (Part 2) - "Rise and Shine with Spirits" is a unique event tailored for innkeepers eager to elevate breakfast service. Explore the fusion of liquors, wines, and aperitifs into morning meals. Learn to incorporate these overlooked ingredients into your morning offerings, guided by seasoned professionals. Create unforgettable breakfast experiences, delighting guests and distinguishing your inn from the competition.
- Speaker Details Coming Soon

2:30

Culinary Conference Attendees Only

Morning Masterpieces: Crafting Instagram-Worthy Breakfast Plate Presentation for Innkeepers - Discover the secrets of making breakfast plates both delectable and visually stunning for social media. Learn innovative tricks and edible elements to create Instagram-worthy breakfasts. This workshop empowers you with whimsical garnishes and creative plating methods, ensuring your morning dishes become irresistible for guests to share online. Elevate your inn's reputation and guest satisfaction by turning breakfast into a visual delight, boosting social media presence and guest appeal.
- Josie Lemay (CIA Pastry Chef), Lydia Hallock (ALP Marketing Director)

2:45

MARKETING TRACK

Content and Brand Marketing: Plan, Create and Post the Ideal Content Calendar to Keep Your Guests Engaged and Connected to Your Property - There are a large number of ways to communicate with and market to your guests in 2024 - how do you decide which platforms and content types to use, how often you post and how to make the most engaging content? This session will help participants learn how to create a detailed content calendar, batch content creation, stay ahead of important property announcements and keep your property top of mind for your guests. This session will make the task of marketing your property less overwhelming!
- Patricia McCauley (InsideOut Solutions), Kelly Garbarino (White Stone Marketing), John Walsh (Hawk Valley Retreat & Cottages)

TECHNOLOGY TRACK

What is All the Hype About Chat GPT and AI? Practical AI Tools to Help Your Day-to-Day Operation - Discover the buzz surrounding ChatGPT and AI, uncovering practical tools that can revolutionize your daily operations. Learn about the current applications to enhance guest experiences, optimize room pricing for maximum revenue, ensure safety & security, craft compelling websites, and create guest communication content. Familiarize yourself with ChatGPT and learn how Google, Bing, Booking.com, Airbnb and Expedia are using AI to enhance their operations.
- Gideon Stanley (GraceSoft)

GUEST EXPERIENCE TRACK

Designing Your Property with the Guest in Mind: Building Flow, Room User Experience and Common Area Design to Blow Your Guest’s Away - Which interactions during a guest's stay directly influence their perception of your inn? We all know that the stronger the positive impressions, the more likely the guest will return and tell their family and friends. This session will cover: defining your guest experience; identifying touch points - the areas where you can influence your guests’ perception of your inn; using design to enhance the context of the inn to communicate the desired guest experience; and design for the eco-friendly guest. Each attendee should be able to walk out of this session with a short of action items that they can incorporate immediately to enhance the guest experience of their inn.
- James Küster (Küster Design)

WEDDINGS & EVENTS TRACK

Revolutionize Your Wedding & Event Marketing: Harnessing AI for Innkeepers - Explore AI's impact on event marketing in this insightful session. Gain strategies and real examples for leveraging AI's transformative potential. Learn to personalize experiences, make data-driven decisions, and optimize advertising, boosting venue bookings. Elevate your inn's marketing game using AI and stay ahead in this competitive industry!
- Mandy Murry (Hospitality Concierge)

3:45

Culinary Conference Attendees Only

Tea Time Tranquility: Crafting Irresistible Memories for Your B&B - In this session, innkeepers delve into crafting captivating tea time experiences with our Bronze Sponsor Ahmad Tea USA and the delightful snacks to captivate guests. Whether a novice or seasoned host, learn to create memorable moments at your B&B. Gain insights to curate tea time experiences that leave a lasting impression, turning your B&B into a sought-after destination for relaxation, indulgence, and unparalleled hospitality.
- Ahmad Tea USA

4:00

MARKETING TRACK

Meta Business Suite: Using FREE Marketing Tools to Give You More FREE Time - Marketing can become a full-time job, and innkeepers already have enough to do! Use the free tools offered by Meta Business Suite to streamline your social media efforts, stop missing exciting opportunities to tie into holidays and events, and plan your social calendar instead of constantly playing catch-up. We'll also take a dive into Business Suite Insights to see what works and what doesn't, so you can alter your plan to meet your marketing goals.
- Annie Buck (Acorn Marketing)

FINANCIAL TRACK

Protecting Your Assets: Cyber Security, Payment Processing & Insurance Necessities - This session will explain in plain English the latest Best Practices recommended by the FBI and US Secret Service to secure your inn’s technology to prevent costly data breaches, ransomware, and card-testing attacks; protect sensitive Personally Identifiable Information (PII); and what you can do to keep hackers, phishers, extortionists, and other cyber miscreants at bay. Breach insurance, what it covers and why it’s essential in today’s world will also be covered, with actual examples of cyber claims.
- Mitchell J. Pies (Leavitt Recreation & Hospitality Insurance), Wynn Salisch (Casablanca Payments)

GUEST EXPERIENCE TRACK

Mastering Difficult Conversations with Guests: A Proven 8-Step Program for Handling Angry Guests - Discover the art of mastering difficult conversations with our exclusive workshop designed for innkeepers. Unveil a proven 8-step program that equips you with the skills to adeptly navigate and diffuse situations with disgruntled guests, ensuring a harmonious and memorable experience for all.
- Doug Bagnasco (Devonfield Inn)

WEDDINGS & EVENTS TRACK

Tracking Wedding Booking Traffic: A Guide for Innkeepers - Knowing where couples find your inn is vital for refining marketing strategies and increasing revenue. Tools like Google Analytics, social media data, and booking platforms offer valuable insights into audience behavior. Identifying the sources driving bookings, such as Instagram, TripAdvisor, or local wedding expos, helps tailor marketing for a steady stream of marrying couples. Monitoring booking traffic is crucial for competitiveness in the wedding industry, ensuring innkeepers deliver unforgettable experiences for brides and grooms.
- Liz Hamilton (Maia Internet Consulting)

5:30

7:00

ALP & FLORIDA INNS DINNER

Once A Year - This is evening we wait for all year long. 2024 is special. We are being hosted by our partners at Florida Inns and the Florida Restaurant & Lodging Association.

Evening Cocktails - Cocktails for this dinner are self pay.

Vegas Ain't Got Nothin - What happens at ALP, stays at ALP - kind of. No one knows what type of shenanigans the ALP Board may come up with to top the Hula Hoop Championship of 2023.

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Wednesday, March 6

Main Conference, Culinary Conference, and Marketplace

6:30 9:00 10:15 11:30 12:15 2:45 4:00 5:30

6:30

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

Breakfast (self pay) – Take your pick from grab-and-go to full service breakfast menus. The Renaissance offers options for everyone.

Exercise - If you want to get your blood flowing, the Renaissance boasts a newly renovated fitness center which includes Peloton bikes, TRX equipment, cardio & weight machines. More details can be found in the mobile app for morning yoga by (possibly in) the pool and morning "Walk-n-Talks".

9:00

MARKETING TRACK

Google Search's AI Revolution: Unveiling the Future of Lodging Search - Step into the future as we explore the next generation of Google Search powered by state-of-the-art AI algorithms. The way guests find lodging is undergoing a profound transformation. Gone are the days of static search results! Learn how AI tailors search for accommodations to individual preferences, considers real-time variables, and predicts guest lodging needs even before they articulate them. Join this enlightening session on how these AI-driven changes are setting new benchmarks in user experience and what this means for your business and consumers alike.
- Liz Hamilton (Maia Internet Consulting)

FINANCIAL TRACK

Calculating Your Business Value: Compute, Track and Maximize Your NOI - What is Your Property's Business Value? This is not the same as its real estate value or what you paid for it. This session will share why it’s essential to know your business NOI (net operating income) in order to understand and estimate your business value. You need to track this throughout ownership to be ready for eventual sale, whenever that may be. This session will cover basic property valuation methodologies, NOI and business value computations and group exercise examples
- Marco DiDomizio (Candleberry Inn), Tim Piper (Hearthside Group), Carol Edmondson (Inn Advisors)

OPERATIONS TRACK

Creating a Business Your Team Can Be Proud of: Hiring and Retaining Excellent Staff and Building an Incredible Company Culture - Employee expectations for their employer have never been higher. Today's employees expect competitive pay and benefits and a development-focused work culture. Employees also expect their employer to have strong social and community connections, a focus on environmental stewardship, upward mobility potential, and transparency on business performance. It's a lot to manage and plan for but it's crucial to your HR success. This session will focus on hiring and retaining exceptional staff and how to create an employee culture that you and your employees are proud to be a part of.
- Rachel Boggan (Saratoga Arms), Dan Clark (Inn of the Turquoise Bear), Xavier Ramirez (Combate Beach Resort)

WEDDINGS & EVENTS TRACK

Unlocking the Power of Wedding Venue Reviews: A Marketing Masterclass for Innkeepers - Join us for a dynamic one-hour session tailored specifically for innkeepers eager to harness the potential of their wedding venue reviews. Discover innovative strategies and practical tips on how to effectively incorporate glowing testimonials into your marketing plan. Learn how to turn positive feedback into a powerful marketing tool that attracts more couples and boosts your wedding business's success. Don't miss this opportunity to elevate your inn's marketing game and turn satisfied clients into enthusiastic brand advocates!
- Annie Buck (Acorn Marketing)

Culinary Conference Attendees Only

Get Your Greek On - Embark on a flavorsome journey exploring Mediterranean breakfasts at this captivating conference session. Uncover the art of transforming your breakfast menu into a sensory delight evoking the Mediterranean coasts. Infuse vibrant regional flavors into your morning offerings both classical and inventive. Delight guests' taste buds and add Mediterranean charm to your spread, this session promises inspiration and tools for creating memorable morning experiences. Discover your inner love of Greece.
- Peter Sinish (PHD Presence Hospitality Directed)

10:15

MARKETING TRACK

Complementary Lines of Hospitality Business Under One Roof - How in a few short years a family assembled separate lines of business that support each other to grow into one hospitality brand offering. Lodging, including an inn and cottage rentals, a golf course, a restaurant, and an events and banquet business all working together.
- Julie Prebula (Slippery Rock Golf Club and Events Center, and the Applebutter Inn)

FINANCIAL TRACK

Exit Strategies: Optimize Your ROI as You Plan Your Property’s Sale - Exit Strategies: Optimize your Return on Investment (ROI) and simplify your business sale transition by planning ahead. Simple strategies that make your future plan a reality. It's essential to start your plan at least 3-5 years before you sell!
- Room Facilitator - Marilyn Bushnell (The B&B Team®)
- Table Hosts - Marco DiDomizio (Candleberry Inn), Eben Viens (The B&B Team®), Tim Piper (Hearthside Group), Chris Kelly (White Stone Brokers), Carol Edmondson (Inn Advisors), Pattie Detwiler (Hospitality Properties for Sale)

OPERATIONS TRACK

The Whole House Buyout: Negotiating Price, Contract Terms and Property Use Restrictions to Maximize Your Property’s Revenues - Contract writing and financial negotiations for full property rental, events, location fees, common area use upcharges, and other guest requested add-ons
- Moderator - Marty Etzel (Acorn Marketing)
- Panelists - Ellen Goldberg (Briar Patch Bed & Breakfast Inn), Martin Horner (Wickwood Inn), Cathy Casey (Former Innkeeper)

WEDDINGS & EVENTS TRACK

Seizing the Opportunity: Converting Wedding Guests into Lodging Patrons - Join this insightful hour-long session for innkeepers focusing on converting wedding guests into loyal lodging patrons. Learn strategies, best practices, and case studies to nurture relationships with wedding clientele, transitioning them into repeat customers. Discover ways to offer exceptional experiences and tailored deals to turn one-time event visitors into cherished lodging guests. Don't miss out on the long-term business opportunities weddings can bring to your inn!
- Dan Clark (Inn of the Turquoise Bear)

11:30

12:15

2:45

CULINARY TRACK OPEN FOR EVERYONE

Beyond Breakfast: Creative Food Ideas and Expanded Offerings Beyond Breakfast - Join us as we explore innovative culinary concepts that extend far beyond the morning meal, enriching your guest experience and setting your inn apart as a destination for exceptional hospitality. Unleash your creativity and redefine your culinary offerings for a truly memorable stay at your inn.
- Speaker information coming soon

FINANCIAL TRACK

Dynamic Pricing in Action: Tailored Strategies for Lodging Professionals - Explore the essentials of dynamic pricing and yield management in this focused session designed for B&B, inn, and vacation rental owners. We'll delve into the key differences and similarities in revenue strategies for each sector, directly supporting ALP's mission to empower lodging professionals. This session breaks down complex concepts like market analysis, the impact of seasonality, and key metrics to follow. Learn practical, straightforward strategies to adapt these insights to your specific lodging business. Whether you're running a quaint B&B, a boutique inn, or a vacation rental, our goal is to provide clear, actionable steps to help you enhance your pricing approach and optimize your revenue in the competitive lodging market.
- Kyle Driskell (PriceLabs)

OPERATIONS TRACK

Luxury Lodging: Curating a Personal, High-End, Boutique Experience to Delight Guests - Many B&B's, inns and small hotels are moving towards a luxury focused, boutique experience for their guests. Upgrading amenities, stepping up menus, and offering a more curated, guest-centric experience to make guests feel like they're your "personal guest." How do you do this? This joint discussion will share how two multiple award winning properties planned and consistently deliver luxury lodging experiences to delight their guests at different touch points, and at different levels of expense and investment.
- Marco DiDomizio (Candleberry Inn), Amy Smith (Saratoga Arms Hotel)

WEDDINGS & EVENTS TRACK

Midweek Magic: Boosting Weddings and Events at Your B&B - Join our exclusive one-hour session tailored for B&B owners aiming to boost bookings by attracting midweek weddings and events. Gain insights, strategies, and creative ideas to transform your business into a preferred midweek destination. Discover pricing incentives, themed packages, and marketing tactics to create an irresistible value proposition, enticing clients to choose your B&B for their special occasions, even on weekdays. This inspiring session will help fill your calendar and increase revenue with midweek magic!
- Jim Leitch (Former Innkeeper), Cathy Casey (Former Innkeeper), Cooper Begis (Inn on Lake Granbury)

4:00

CULINARY TRACK OPEN TO EVERYONE

Navigating Breakfast Service Challenges for Innkeepers - Innkeepers rely on breakfast for a great guest experience, yet unexpected issues can arise. Our workshop focuses on handling challenges during breakfast service, guiding innkeepers to navigate kitchen mishaps, dietary needs, and unexpected situations. Learn to turn hiccups into chances for guest satisfaction. Gain skills to manage pressure gracefully, ensuring every morning at your inn starts magically.
- Bridget Johnson (The Oakwood Inn Okoboji)

FINANCIAL TRACK

Cancellation Revenue?: Yes! Modifying Your Cancellation Policies and Add to your Bottom Line while Pleasing your Guests - Rethink Your Cancellation Policies! Learn how two lodging properties successfully introduced revised guest cancellation policies that allow them to offer more flexibility to guests when cancellations are needed (pleasing them and increasing the likelihood of future re-bookings) and allow them to earn them extra revenue! The policies differ at each property, but both succeed. Specifics like different cancellation options, timing / cancellation periods, fees as well as how the new policies were rolled out in the middle of a season will be shared.
- Dan Clark (Inn of the Turquoise Bear), Amy Smith (Saratoga Arms Hotel)

OPERATIONS TRACK

Your Best Year Ever: Setting Goals for the New Year and Creating a Structure to Actually Achieve Them! - There are endless daily to-dos as an innkeeper. You can easily lose sight of your long-tern goals as you put out fires on the daily! This session will help participants set realistic, attainable goals for the new year and break those goals down into quarterly, monthly and weekly goalposts. This session is chock full of actionable tips for achieving your goals, maintaining work-life balance and moving your business forward!
- Rachel Boggan (Saratoga Arms Hotel), Brittany Hollingshead (Huron House and Hotel Saugatuck)

WEDDINGS & EVENTS TRACK

Spotlight on Wedding Venue Industry Trends: Staying Ahead in the Ever-Evolving Landscape - Join our one-hour session delving into the latest trends in the wedding venue industry. Explore innovative designs, sustainability, evolving preferences, and tech integration shaping celebrations. Gain insights into their impact on your venue and learn growth strategies. Stay ahead in industry innovation and position your venue by attending this informative session.
- Shannon Tarrant (Wedding Venue Map)

5:30

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ALP Conference & Marketplace Agenda

2024 Conference & Marketplace Agenda

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Saturday, March 2

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

All Day Coffee and Hot Tea Sponsored by

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Sunday, March 3

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

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Monday, March 4

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

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Tuesday, March 5

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

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Wednesday, March 6

GREAT MORNINGS AT THE 2024 ALP CONFERENCE

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ALP Educational Content

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